Many small business owners have embraced the online business model because of the obvious benefits of lower overheads – no expensive lease agreements, no store fit out costs or maintenance and utilities. This might lead you to believe that there are also fewer apparent business risks associated with having no physical store presence. However, just because you don’t have a ‘bricks and mortar’ business location, doesn’t mean you are not exposed to similar potential financial losses. Having adequate eCommerce insurance is an important way to protect your growing business. So when it comes to insurance for online business, what type of exposures should you consider?
E-commerce business insurance refers to a range of insurance products designed specifically for businesses that operate and sell online. These insurance policies are tailored to address the unique risks associated with conducting business over the internet.
The simple answer to this question is – yes! While you may not run the risk of customers getting injured on your property, you have many of the same risks as any other retailer or service provider plus a couple of more specific ones. If your online business sells goods or services you could definitely benefit from business insurance that could mitigate a number of key exposures.
Depending on the type of business that you run, you still have the potential for your products to fail, be stolen or damaged or for your services to be called into question. In addition, operating in a digital space means you are exposed to the specific risks associated with data breaches or cyber crime.
Potential financial losses and liabilities associated with digital or online-only businesses can include everything from your website or online store going down, to the physical loss of your products due to theft, fire, weather damage or transit issues. You may be held responsible if your products cause physical injury or harm to someone and your reputation may suffer damage if a client feels you have been negligent.
Having appropriate online business insurance in place can protect your ecommerce business against potential legal action from customers or third parties who may claim to have suffered injury or property damage as a result of using your goods and services. This can include covering legal costs should you need to defend yourself against such claims and may even cover compensation that you may be required to pay.
Broadly, insurance for online business falls into several main categories: liability cover, business continuity protection and transit insurance. Let’s take a look at the types of cover you might want to consider.
Online retailers and eCommerce sites are most affected by cyber liabilities, as the point of sale overwhelmingly relies on websites and IT. If you were affected by a cybercrime you would likely suffer business interruption and it could impact your business profitability.
Cyber insurance protects against losses due to cyber incidents such as data breaches, hacking or accidental loss of customer information. Cybersecurity is one of the most significant challenges for an online business nowadays. Potential exposures include data breaches and the associated fines and penalties; cyber attacks where your data is encrypted and held to ransom; data loss and recovery costs and reputational harm.
Depending on how specialised your business is, you need to consider how much you might be affected if an integral part of your business e.g. machinery breakdown such as refrigeration units or storage facilities such as warehouses was unavailable or offline for any period of time.
Business Interruption Insurance provides compensation for lost income and other expenses if the business is unable to operate due to physical loss or damage from natural disasters such as fires or floods. It can cover financial losses such as lost profits, employee wages, fixed costs such as rents, temporary relocation and recovery costs.
The nature of work engaged in by online retailers and eCommerce operations may include exposure of employees to office, warehouse and shop hazards such as slips, trips or falls or risks associated with heavy lifting.
While Workers Compensation insurance regulations differ by state or territory and by the size and type of business that you run, Employers Liability Insurance can provide cover for compensation for medical and hospital expenses and rehabilitation services should an employee be injured in the course of carrying out their duties.
If you run a manufacturing or labour intensive operation and depending on the size and scale of your business, you may have a greater risk exposure to employee unforeseen actions or wrongful acts in your business operations.
Management Liability Insurance can safeguard you against claims arising from mistakes, actions or decisions made by your company directors, managers, officers and employees. It can cover the cost of investigating, defending and settling claims by a third party, as well as paying compensation the business is liable for.
Don’t let the term ‘inland marine’ confuse you. This isn’t cover for transporting goods on a ship. If your eCommerce business transports products, materials or equipment over land via truck or train, you may be exposed to risks of your products being lost or damaged in transit or while being stored in a warehouse.
Inland Marine Insurance can protect you should you lose products, materials or equipment due to theft, rough handling that causes damage or bad packaging resulting in damage. It can also cover you for damage or financial losses incurred while your goods are being held by a third party such as a warehouse or logistics company.
E-commerce insurance is crucial for online businesses due to the particular vulnerabilities they face, such as cyber threats, logistical challenges, and the global nature of access, which can expose them to various regulatory environments and litigation risks.
If you operate an online business contact AIB’s business insurance experts for assistance in selecting and getting a tailored quote for a policy that covers your specific needs.
If you own a small business, chances are you’ll need a range of different insurance policies to help protect your operations, assets and employees.
However, determining the type and level of cover appropriate for your needs isn’t always a straightforward process – and getting it wrong could cost a lot.
That’s why it pays to work with a specialist small business insurance broker whose job is to ensure you have the right cover for your needs. Here’s how they can help you get the most out of your insurance investment.
No two businesses are the same, and that means their insurance needs aren’t the same either.
Also no two insurers are the same, and that means their insurance policies aren’t the same either.
A good small business insurance broker will spend time getting to know you and your business, including the risks and vulnerabilities that need to be covered. Armed with that knowledge, they’ll design and source policies that are right for your risk profile.
As a result, you can have an appropriate level of cover for your specific circumstances.
Your sum insured is the maximum amount your insurer will pay out on each of your policies should you make a claim. To determine what those figures should be, you’ll need to calculate your potential losses for a range of events, such as natural disasters, business interruption and theft.
Overestimating what your losses would be can result in your paying unnecessarily high premiums, while underestimating can mean you’re significantly out-of-pocket in the event of an incident. An experienced broker can help you strike the right balance.
It pays to shop around, but if you’re a busy business owner, there may be a dozen more urgent tasks on your ‘To-do’ list. Sticking with the status quo can feel easier than spending hours on the phone researching the alternatives.
Or you could allow your broker to do that leg work for you, contacting insurers to explore the options and recommending the policies that represent the best value for money.
Making an insurance claim is often time-consuming and stressful, but a broker can assume some of the burden on your behalf. It’s their job to support you through the process, liaising with your insurer and acting as your advocate.
Having an expert in your corner can result in smoother and speedier claim settlements, allowing you to get on with running your business.
Ideally, your relationship with your broker will become a long-term one, so your broker can provide ongoing assistance with policy adjustments and renewals as well as risk management advice to help you safeguard your operations and assets.
Having appropriate insurance in place can help protect your business in the event of adverse incidents.
A small business insurance broker can help you determine what type and level of cover best suits your circumstances and advocate for you in the event of a claim.
Contact your AIB small business insurance specialist today if you’d like to talk to a specialist about your requirements.
Important notice
All information in this article is of a general nature only and does not take into account your specific objectives, financial situation or needs. Deductibles, exclusions and limits apply to insurance.
Steadfast Group Ltd ACN 073 659 677
Important notice – Steadfast Group Limited ABN 98 073 659 677
This general information does not take into account your specific objectives, financial situation or needs. It is also not financial advice, nor complete, so please discuss the full details with your Steadfast insurance broker as to whether this business interruption insurance is appropriate for you. Deductibles, exclusions and limits apply. This insurance is issued by various insurers and can differ. You should consider the relevant Product Disclosure Statement and any Target Market Determination in deciding whether to buy or renew this type of insurance.